Statement of intent

Statement of intent

The concept of my video is to show that the youth still have feelings and are not just thugs or emotional brick walls. They do get affected by love and being left alone, it’s not always the same on the outside as it is on the inside.

So I will then show flash backs of the memories at was good and bad. With these I can have some fun and create a pace with editing and the way the scenes will be created will show pace and emotion. Therefore, the pace will have a upbeat speed to fit the dance genre.

This video will attract the audience if 18-25 years old as they are construed as just partying young adults that are looking for trouble and therefore they can relate to the video, and show the emotion and feelings they all feel and have.

My video will fit into my company as my name is P.H.A.S.E as young people go through phases of different emotion and I want to try and pick them up and make them feel better even if it is just for the duration of the song and make them feel as if there is someone ere who they can relate to.

I will use mise-en-scene to create the pace, mood and set the scene for the song and its music video. I will use the dark lighting at beginning, so it shows the pain he was going through and get brighter as time goes on and therefore makes him seem a happy as he finds someone new at the end.

I will use my intertextuality from the music video by aha for take on me, I will use the drawing animation to involve intertextuality. Also, I will use the bridge scene from Skyfall as it matches with my lyrics.

The representation created from mise-en-scene will create a mood of heartache and serious emotion that youths do feel. Showing that they not actually all “thugs”.

I am going to use a narrative to show the story and the progress on how well he has coped and over came the dark thoughts. Then it will the contrast in emotions as you can see the feelings in his face.

I am going to use the spacy techno font to create the dance vibes of my artist, then the very boxy square layout to create a futuristic layout.  Then the colour scheme for on my website creates the image of what my artist is feeling now as it is black and red due to the pain he has felt and the black shows he is alone and isolated.

Also my social medias will help boost my profile and gain a big following and help get in contact with huge artists. People can relate on social medias and with my website as everyone is online or on the internet and creates a opinion through their profile online.

The synergy created by the social media and the website towards the audience will help forma  bond as they will really connect with the artist and feel as if they know each other.