Statement of intent
The concept of my video is to show that the youth still have
feelings and are not just thugs or emotional brick walls. They do get affected
by love and being left alone, it’s not always the same on the outside as it is
on the inside.
So I will then show flash backs of the memories at was good
and bad. With these I can have some fun and create a pace with editing and the
way the scenes will be created will show pace and emotion. Therefore, the pace
will have a upbeat speed to fit the dance genre.
This video will attract the audience if 18-25 years old as
they are construed as just partying young adults that are looking for trouble
and therefore they can relate to the video, and show the emotion and feelings
they all feel and have.
My video will fit into my company as my name is P.H.A.S.E as
young people go through phases of different emotion and I want to try and pick
them up and make them feel better even if it is just for the duration of the
song and make them feel as if there is someone ere who they can relate to.
I will use mise-en-scene to create the pace, mood and set the
scene for the song and its music video. I will use the dark lighting at
beginning, so it shows the pain he was going through and get brighter as time
goes on and therefore makes him seem a happy as he finds someone new at the
end.
I will use my intertextuality from the music video by aha for
take on me, I will use the drawing animation to involve intertextuality. Also,
I will use the bridge scene from Skyfall as it matches with my lyrics.
The representation created from mise-en-scene will create a
mood of heartache and serious emotion that youths do feel. Showing that they
not actually all “thugs”.
I am going to use a narrative to show the story and the
progress on how well he has coped and over came the dark thoughts. Then it will
the contrast in emotions as you can see the feelings in his face.
I am going to use the spacy techno font to create the dance
vibes of my artist, then the very boxy square layout to create a futuristic
layout. Then the colour scheme for on my
website creates the image of what my artist is feeling now as it is black and
red due to the pain he has felt and the black shows he is alone and isolated.
Also my social medias will help boost my profile and gain a
big following and help get in contact with huge artists. People can relate on
social medias and with my website as everyone is online or on the internet and
creates a opinion through their profile online.
The synergy created by the social media and the website
towards the audience will help forma
bond as they will really connect with the artist and feel as if they
know each other.
