Monday 5 February 2018

Radio research 1


  • Radio 1: this station prides itself on discovering new artists all the time, it was responsible for the discovery of artists such as; Ed Sheeran and James Bay. It describes itself as having a distinctive mix of music and speech to interest its target audience of 15 to 29 year-olds. It aims to offer a range of new and contemporary mix of music whilst supporting emerging artists in order to stay within its remit. This station stays true to the value of being the most creative organisation in the world.
  • Radio 2: the remit of this station is to have a distinctive mix of music and conversation that is designed to interest a target audience of people aged over 35.  They do this by tailoring their music to that the target audience would have listened to particularly that which was played in the 1980s and 1990s. They tend to have a lot of phone in's during this show to discuss matters that are going on in the world currently. This station stays very true to the mission to enrich people's lives with programmes that inform and educate.
  • Radio 3: this station is designed to offer a mix of music and cultural segments in order to interest their target audience of people aged over 55 years of age. It has a lot of classical and jazz music and has more relaxed themes in order to cater to its older audience. This station stays very true to the mission to enrich people's lives with programmes that inform and educate as well as being the most creative organisation in the world.
  • Radio 4: this station provides minimal music coverage and is designed to be a mixed speech service, with a wide coverage of news and other speech (drama readings, comedy, factual and magazine programmes). It is targeted at an ABC1 audience aged 34-39 year-olds. This station stays very true to the mission to enrich people's lives with programmes that inform and educate.
Radio 5:
The remit of this station is to provide live news and sports coverage, to a target audience of mainly sports lovers from all ethnic backgrounds. It is seen as the main BBC station to bring listeners live and up to date news stories as they happen. Regarding sports, the station often has viewers ring up, or guests in the studio to analyse recent sporting fixtures.
The station has a multi-purpose to entertain, inform and involve.
Programs on this station:
- 5 live Breakfast
- 5 live Sport.
- 5 live Drive.
- Flintoff, Savage and the Ping Pong Guy.
- Up All Night.
- Morning Reports.

Radio 6:
The remit of BBC 6 Music is to entertain lovers of popular music with a service that celebrates the alternative spirit in popular music from the 1960s to the present day.
Its programmes juxtapose current releases outside the mainstream, including music from the BBC Sound Archive. It should provide context for the music it plays, and support live music and new artists.
Programs on this station:
- Chris Hawkins.
- Laura Laverne.

The sites that are most clearly following their PSB remits most clearly in my opinion are BBC radio 4 and BBC radio 5 live. Radio 4 has taken on a strong reputation as being a relaxing radio station with a variety of conversation to retain the same target audience year after year with very minimalist changes to their programmes despite drastic changes in technology. Secondly, BBC radio 5 live has stayed to true to it's sport fans by not adding anything different and still having lots of interactivity with listeners.

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